May 01, 2022
Website design is one of the crucial things for your website. Did you realize that bad website development might reduce conversions and sales? Unappealing websites need to redesign.
The design of a website can have a big impact on the user experience, which can lead to an increase or decrease in sales. Not only is the experience important, but making a good first impression on new visitors will boost customer loyalty and retention. Also, it helps in Search Engine Optimization.
However, regardless of your company’s size or sector, it’s critical that you approach your website makeover strategically. Know what isn’t working, what is working now, and what you want to accomplish
Photographs of high-quality products and lifestyles
The quality of your photographs has a major impact on how your brand performs, whether you’re developing a site from scratch or using a template-based theme. Customers want the same amount of visibility online as they do in-store. They want to be able to rotate your products, evaluate the texture and quality, and choose from a variety of sizes and colors.
You’re selling your inventory short if you’re using flat, low-resolution product photos supplied directly from the supplier. Instead, aim for the following:
• Images that are high-quality and high-resolution, allowing for a close examination
• Customers can manipulate the thing on the screen because it has 360-degree visibility.
• Shots of the product in use in a natural setting
• There are several views available, ranging from “what’s in the box?” to “presented for scale” pictures.
Here are some of the tips for Photography tutorials.
Distinctive page layout
Although there’s nothing wrong with using the native themes provided by the major e-commerce systems, as your business expands, you’ll want to stand out rather than fit in. That involves creating unique layouts that highlight key elements, effectively present products, tell a story, and let customers see things at a glance rather than having to navigate to internal pages. Every click your user makes on their way to conversion costs you traffic. Prioritize an appealing image above the fold (not from a stock library!), accompanied by a concise phrase that distinguishes your store from the competition.
Ideal Navigation
Too many e-commerce sites, especially on mobile, overcomplicate the user path from landing page to product page to checkout. Using filters and dropdown menus to find the perfect product is only half the battle. The other half is making it simple for clients to return to a previous page and make changes to their order without having to start over. With an uncluttered top navigation bar, pop-up side navigation bars on each product page, and lightboxes or scrolling feeds that allow users to take a glance without losing their place, keep navigation simple and seamless.
Conduct user testing regularly to ensure that the navigation makes as much sense as you believe it does. Hire in-house Website Designer (user experience and user interface) experts or hire a month-to-month firm for UX/UI audits. Check all links regularly to ensure that 401 and 301 error messages aren’t broken or expired.
Smart Search Options
The search bar is where 43% of shoppers start their shopping experience. Many users, on the other hand, are dissatisfied, either because the site lacks a search function or because it requires the exact phrase to produce a result. Create granular product features and qualities on the back end so that customers may find what they need without having to know what they want.
Emotional Bonds
Is there a role in e-commerce for emotion? We would argue that there isn’t much more room. Customers will keep scrolling if your product or service fails to make an emotional connection with them. Here’s how to make a conversion chord:
• Make use of a color scheme that complements your brand. Canva has some fascinating color psychology tips to share.
• Create a consistent brand tone of voice and mission statement for email, landing pages, and social media.
• Speak with your customer on a one-on-one basis. Corporate material should never be used in e-commerce. Make it entertaining and human.
• In your images, show your target buyer. You may even contribute user-generated material to develop a community as you expand.
Promotional Messaging
Make sure to highlight the most important components on the homepage, such as sales, discounts, VIP/rewards programs, new stock, clearance products, and so on, to keep visitors’ interest. It must be the first thing a customer notices.
Setting up a proper mousetrap, such as a pop-up sign with an email capture for the newsletter, can also help with conversions. The “try before you buy” function is the newest e-commerce trend, especially in the fashion and accessory industry. You can be just as competitive as traditional retailers by doing this. While shopping online allows internet merchants to provide an overlooked service. In terms of execution, you can set up free shipping and returns policy that allows buyers to “try before they buy.”
Brand Consistency
The Omnichannel experience is the norm in today’s e-commerce world. Your e-commerce website must match the appearance and tone of your email marketing, social media content, and even the unboxing experience, and it must operate across desktop, tablet, and mobile devices. Customers trust retailers who portray a consistent brand image across all channels, both online and in-store. Similar color schemes, tones, typefaces, and other components can help achieve this. The development of a native app may make conversion easier.
Social Media Exposure
Instagram is the newest social media network that allows users to make direct purchases from e-commerce merchants without leaving the platform they were on. However, brands should continue to promote their owned platforms while encouraging people to share their experiences on social media. That involves providing them with the necessary links and icons for sharing, tagging, commenting, and reviewing. While social networking is a common way to bring new customers to your store, it’s also an important tool for empowering existing customers to act as online brand advocates for your company.
Momentum and Progress
Customers grow frustrated in both the online and offline worlds when they can’t locate what they’re searching for, can’t pay how they want, and don’t know how close they are to the finish line. A simple progress bar may be used to keep them going along the pipeline. Keep in mind that the average cart abandonment rate for e-commerce retailers is almost 70%. Follow Amazon’s lead and show your customers how many more steps are remaining, how much more money they’ll have to spend, and what other choices they have if they want to amend their order. Live chat and FAQs can also help in answering questions and overcoming any last-minute objections.
Going above and beyond fundamental usability rules to create the personal experience that online buyers want will pay off handsomely in terms of conversions. Creating pleasant, memorable user experiences is critical not only for new client acquisition but also for long-term customer retention and repeat business.
Allow Greencube Solutions’ website design specialists to join your team on a month-to-month basis to improve all of the components outlined above in order to maximize the design and effectiveness of your website.
We also offer Custom Website Development services in Ahmedabad at the best possible rates.
Miraj Mor
Miraj Mor is one of the young entrepreneur, leader and mind who invests a lot of time in the client relationship management and business development strategies. He is the backbone of the whole team.
